"Me. Chintaman Ramchandra Deshmukh & Sons Saraf" is not just a gold and silver showroom; it is a beautiful confluence of love, faith, devotion, and tradition, crowned with the legacy of heritage. Our grandfather, Chintaman, also known as Bapusahab, established a modern showroom in the Saraf market. Along with his son Madhukar, also known as Annasahab, and Sharad, they began offering gold and silver jewelry, keeping in mind the local customers' preferences. They introduced gold bangles, pattis, necklaces, toe rings, and other jewelry items. Around the 1950s, this showroom gained significant popularity. Jewelry such as single-dhana sir, idols, khutbalyas, vajratiks, round naths, toe rings, and armlets became favorites of the local farmers. With excellent service, sincerity, and a wide variety of jewelry, the showroom became a symbol of prosperity in the city of Nagar.
In 1986, the showroom was relocated to a new establishment in Saraf Bazaar. In this two-story showroom, the service to customers was enhanced and offered in the best possible way. Committed to the values of "Integrity and Excellent Service," the fifth generation, Anant-Nilkanth, continued the legacy, earning a prestigious name and respect, making this showroom a favorite among customers. Due to the overwhelming response and increasing customer demand, a new showroom was opened at "Sona Nagar Chowk" on April 24, 2022. The sixth generation, led by Dinesh, meticulously designed and developed this new showroom, with the support of Mayuresh, ensuring it was truly complete.
This showroom features a lawn for children to play, various toys for games on the lawn, spacious parking, and, most importantly, an attractive variety of jewelry, including gold, silver, pearls, diamonds, and more, adding to its charm and beauty. The legacy of "Integrity and Excellent Service" remains at the core of this establishment. Despite the changing generations of customers, this showroom continues to be loved by all age groups. Therefore, the motto of this new showroom is "Golden Service Across Generations." The new showroom is managed with the cooperation of Dinesh, Mathuresh, Anant, and Mukund, while Bumkar Sir and the entire staff diligently and lovingly serve the customers.
